Network Marketing, like most sales orientated businesses, is often referred to as being a business of numbers, or a numbers game. But what does this really mean and how can you increase your numbers to increase your overall success?
When we describe Network Marketing as being a numbers game we mean that once you have devised a prospecting and sponsoring process, the more people you speak to, the more people you will sponsor. You will generally have a fairly consistent conversion rate from the number of people you speak to, to your number of genuinely interested prospects and equally you will probably have a consistent conversion ratio from interested prospects to signups. Therefore it should be apparent that the more people you speak to, the more people will partner you!
If you are building your business using the traditional word-of-mouth tactics associated with Network Marketing then this can be easier said than done. Finding more people to speak to is usually achieved by purchasing leads (which generally yields poor results), or by speaking to anyone and everyone who comes within 3 feet of you (the 3 feet rule)! This has never been something I have been comfortable doing, as I don't want people to cross the road when they see me coming the other way!
With the Internet playing such a huge part in most people's lives today there is an alternative: Have you ever considered developing an online system to generate your own leads? In actual fact, there is far more you can do using an online system, to not only generate leads, but also to qualify those prospects, educate them and even sponsor them without ever communicating one-on-one with them.
Imagine the benefits of focusing on developing such a system: Once you have built your own capture page, which you know will encourage prospects to sign up to your mailing list, you can begin to circulate information to educate your subscribers. As you can educate everyone who requests information with no further time commitment on your part, you will have more time to respond to prospects who contact you to ask their own questions. By answering their questions, demonstrating your knowledge and highlighting the benefits of your business, there will come a time when those prospects are ready to join you in your business.
When you get your first sign up using your system you will know categorically that it works perfectly! So, the final piece in the process is to drive a larger volume of interested prospects to your landing page using a range of Internet Marketing strategies.
I am going to go out on a limb by guessing that there will come a time very quickly when you will be communicating with more people each day using this approach than you will by talking to everyone who makes eye contact with you in a given day! The best part is that your friends and family will still feel safe when answering your phone calls, as you will no longer feel the need to harass them!
When we describe Network Marketing as being a numbers game we mean that once you have devised a prospecting and sponsoring process, the more people you speak to, the more people you will sponsor. You will generally have a fairly consistent conversion rate from the number of people you speak to, to your number of genuinely interested prospects and equally you will probably have a consistent conversion ratio from interested prospects to signups. Therefore it should be apparent that the more people you speak to, the more people will partner you!
If you are building your business using the traditional word-of-mouth tactics associated with Network Marketing then this can be easier said than done. Finding more people to speak to is usually achieved by purchasing leads (which generally yields poor results), or by speaking to anyone and everyone who comes within 3 feet of you (the 3 feet rule)! This has never been something I have been comfortable doing, as I don't want people to cross the road when they see me coming the other way!
With the Internet playing such a huge part in most people's lives today there is an alternative: Have you ever considered developing an online system to generate your own leads? In actual fact, there is far more you can do using an online system, to not only generate leads, but also to qualify those prospects, educate them and even sponsor them without ever communicating one-on-one with them.
Imagine the benefits of focusing on developing such a system: Once you have built your own capture page, which you know will encourage prospects to sign up to your mailing list, you can begin to circulate information to educate your subscribers. As you can educate everyone who requests information with no further time commitment on your part, you will have more time to respond to prospects who contact you to ask their own questions. By answering their questions, demonstrating your knowledge and highlighting the benefits of your business, there will come a time when those prospects are ready to join you in your business.
When you get your first sign up using your system you will know categorically that it works perfectly! So, the final piece in the process is to drive a larger volume of interested prospects to your landing page using a range of Internet Marketing strategies.
I am going to go out on a limb by guessing that there will come a time very quickly when you will be communicating with more people each day using this approach than you will by talking to everyone who makes eye contact with you in a given day! The best part is that your friends and family will still feel safe when answering your phone calls, as you will no longer feel the need to harass them!
For more free Network Marketing business tips and for details on how to move your Network Marketing business online, please visit Andrew Smith's website at http://www.mlmsummittraining.com
Article Source: http://EzineArticles.com/?expert=Dr._Andrew_Smith
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